Welcome to 2RYPE

Hip Hop / Rap / RnB music promotion


Hi, its me Thadboogie aka Thad Baron, the CEO of 2Rype / Big Promo, specialising in Hip Hop/ RnB since 2000.

Two decades of hustling with the movers and shakers as a facilitator in music, literary and cultural circles, I now have an impressive entertainment portfolio and network.

My contacts have been built up from working in the music industry as a DJ,  A&R Manager @  Universal Music, A&R Manager @ Edel Records,  A&R Manager @  Def Jam Mobile, A&R Manager @  Primary Wave/Violator,  Judge @  Coast2CoastLive, Head of Music @ Zons PR/MOBO  (having organised national Mobo tour). I have created and supervised projects in conjunction with the  Arts Council. I host a radio show on the legendary  Itch FM, was also a Music Programmer @  The Jazz Cafe and a committee member of the  Camden Crawl Music Festival...

I have worked across the board with a multitude of artists from Kanye West, Mark Ronson, Baby J, Skinnyman, J Dilla, Freeway, Akala, Wretch 32, Dwele, Estelle, Little Simz, Basement Jaxx, Lowkey, Maverick Sabre to name but a few :-

2RYPE is both a management company and now a fully fledged record label; offering artist hands on TV/Radio/Press/Online music promotion and digital release.

We make your ish 🔊 bump on road 🚘 and on radio 📻

Welcome 2RYPE !!!!!!!

Follow Me @thadboogie

2Rype on Facebook 2Rype on Instagram 2Rype on Twitter 2Rype on Soundcloud 2Rype on YouTube blog_icon-2rype


Click the image below to listen to the @4tlohh Interview

with @Thadboogie 👇🏾

2RYPE tells yah wots poppin this month, click EVENTS for a full listing :-

Click the image below to read the @UKMusicJobs interview with @Thadboogie :-✍🏾


Click images below to  👀 what…

2Rype/BigPromo  be doing out there :-

J Littles & Claude Money  – ‘Zordon’ 👇🏾

JTR  – ‘Jack In The Box’ 👇🏾

TkorStretch – ‘WOAH’ 👇🏾

Mtrapierre -‘ Free The Guys’ 👇🏾


Coast2Coast Fam  🎤 💰✍🏾

Thadboogie interview in Hedonist magazine…more>

Thadboogie handling Hip Hop Biz @ the BBC’…more>