Welcome to 2RYPE

Hip Hop music promotion


Hi, its me Thadboogie aka Thad Baron, the CEO of 2Rype / Big Promo, specialising in Hip Hop since 2000.

Two decades of hustling with the movers and shakers as a facilitator in music, literary and cultural circles, I now have an impressive entertainment portfolio and network.

My contacts have been built up from working in the music industry as a DJ, A&R Manager at Universal Music, A&R Manager Edel Records, A&R Manager Def Jam Mobile, A&R Manager Primary Wave Music (Violator), Judge @ Coast2CoastLive, Head of Music (Zons PR/Mobo) (having organised national Mobo tour). I have created and supervised projects in conjunction with the Arts Council, I host a radio show on the legendary Itch FM and was also a committee member of the Camden Crawl Music Festival...

I have worked across the board with a multitude of artists from Kanye West, Mark Ronson, Baby J, Skinnyman, J Dilla, Freeway, Akala, Wretch 32, Dwele, Estelle, Little Simz, Basement Jaxx, Lowkey, Maverick Sabre to name but a few :-

2RYPE is both a management company and now a fully fledged record label; offering artist hands on TV/Radio/Press/Online music promotion and digital release.

We make your ish 🔊 bump on road 🚘 and on radio 📻

Welcome 2RYPE !!!!!!!

Follow Me @thadboogie

2Rype on Facebook 2Rype on Instagram 2Rype on Twitter 2Rype on Soundcloud 2Rype on YouTube blog_icon-2rype

@clusterview Presents ‘Honest Talks’ with @Thadboogie

Click the image below to watch the video :-

2RYPE tells yah wots poppin this month, click EVENTS for a full listing :-


Coast2Coast Fam  🎤 💰✍🏾

Thadboogie interview in Hedonist magazine…more>

Thadboogie handling Hip Hop Biz @ the BBC’…more>